All eVetsite Systems I, II, and III take the information you submit during the sign up process and fill in certain fields in the web site structure.  There is one such field that starts out with your practice name as entered from the sign up process. 

One often mentioned technique to make your site more "search friendly" is to expand the Website Title to include your city, state, and possibly the doctors' names, etc.; terms that might be used in a keyword search by your prospective visitors.  In this manner you might enhance your site title from My Animal Hospital'  to "Veterinary Care by My Animal Hospital, City, County, State, with Drs. A, B and C."

Note the example below from the eVetsite III system fields as seen under the section for editing the header and footer 'Common Content':

Before:

After:  (added city, state, county, Drs. Names, etc.)

View from the website title bar: